Tech/Basics/Domain Trust

Domain Trust

Domain Trust is much like Brand Trust where the user and even search engines apply trust to a domain.

Problems

• When a system or tool sends the user to a different domain the trust can be lost. Example could be ```localenergycompany.com``` sending users to ```paymyelectricalbill.com```.
• A search engine may divide value of a support.businessname.com and businessname.com with regards to search engine ranking

Solutions

• 301 or 302 redirects to common domain.
• Path proxy of a url to an internal service. (businessname.com/support/ to support.businessname.com)
• remove www prefixes